![]() ![]() First referenced in 1912, “Redbreast” was a nickname given to the whiskey by the chairman of Dublin whiskey bonders Gilbeys, who was an avid birdwatcher. Redbreast is the world’s bestselling single pot still Irish whiskey, a style of whiskey which is historically unique to Ireland. The ongoing partnership between Redbreast and BirdLife International, will aim to educate consumers on how to protect the common birds, and will see the first limited-edition Value- Added Pack launching later next month. With the new Robin Redbreast ambassador launched, we’re looking forward to working with the Redbreast team as they join us in our mission to keep common birds, and not so common birds, common.” “With the Robin being one of the world’s most recognisable birds, Redbreast Irish Whiskey is delighted to take the opportunity of the launch of its new character to announce its commitment to supporting BirdLife International and the welfare of not only Robins, but all birds.” explains Laura Hanratty, Head of Prestige and Speciality Brands at Irish Distillers.Ĭommenting on the new partnership, Patricia Zurita, CEO, BirdLife International adds “We welcome this partnership with the iconic Redbreast Irish Whiskey which promises support for our conservation work in Ireland and globally. Redbreast Irish Whiskey will raise funds, help to conserve and restore bird habitats, and support BirdLife International in its quest to monitor bird populations so that deeper environmental problems (and successes) can be rapidly identified. Redbreast is also launching a global partnership with leading bird conservation charity, BirdLife International, to support the organisation on its mission to keep the common bird common. Elevating Robin Redbreast from the icon of the brand to the voice of the brand, Robin is a plucky yet charming character, with a dry wit and Irish sense of humour that reflects Ireland and the home of Redbreast in Midleton, Co Cork.Įvoking the quality and craftmanship of Redbreast Irish Whiskey, Robin Redbreast’s new look is carved from wood, paying homage to the wood casks that help to make Redbreast Irish Whiskey so uniquely special. Redbreast Irish Whiskey has unveiled Robin Redbreast, an engaging evolution of its iconic character to inspire a new generation of whiskey lovers.
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